Chamois extends Partnership with Yamaha WorldSBK for 2027
Chamois, the UK-based specialist PR and marketing agency, is delighted to announce the extension of their exciting partnership with the Crescent Racing operated Yamaha WorldSBK Official Team, for the 2027 season.
The partnership locks Chamois in as the Official Marketing and PR Partner for the 2027 FIM Superbike World Championship (WorldSBK). The arrangement combines Chamois’ PR and Marketing expertise together with the team’s legendary racing pedigree, to mutual benefit.
As part of this partnership, Chamois will continue to provide PR and Marketing support to the Yamaha WorldSBK team throughout the season, advising and assisting with the team’s communications strategy and planning, with a particular focus on the team’s critical B2B audiences. The Chamois brand will be displayed as part of the team’s partnership portfolio along with the provision of other partner benefits such as track-side hospitality and access, for Chamois’ corporate guests and some newly introduced B2B networking opportunities.
The Yamaha WorldSBK Official Team, operated by Crescent Racing in direct collaboration with Yamaha Motor Europe’s Motorsport R&D Division in Milan, proudly represents Yamaha in the FIM Superbike World Championship. Bringing 30 years of professional racing experience across MotoGP, WorldSBK and British Superbikes, Team Principal Paul Denning leads the project. Since Yamaha’s celebrated return to WorldSBK in 2016, the team has established itself as a consistent front-runner, combining the championship-winning pedigree of Yamaha engineering with world-class rider talent.
For the 2027 season, Andrea Locatelli remains with the team and he will be joined by newly signed MotoGP star, Jack Miller. Jack brings substantial world class pedigree and profile to the team, who will be targeting podiums, race victories, and a determined assault on a ferociously competitive championship, where they were last World Champions with Toprak Razgatlıoğlu in 2021.
Jamie Clarke, CEO at Chamois said: “extending our successful partnership into 2027 is very exciting indeed for all of us here at Chamois, particularly now Jack Miller is joining Andrea Locatelli in the rider line up. As an agency that operates in the motorsport and automotive sectors, our continued involvement with Crescent Yamaha in WorldSBK aligns perfectly and is another big step for the company as we continue to expand our own marketing focus in the direction of sports partnerships such as this. Through this arrangement we’ll be exposing the Chamois brand to a worldwide audience at the top of motorcycle sport and at the same time, helping the team with advice and support, where appropriate. For 2027 the team has also introduced some direct B2B marketing benefits that we’re really looking forward to.”
Paul Denning said: “Partnerships of all types are the lifeblood of competitive motorsports teams, and naturally we are delighted to continue our successful collaboration with Jamie and the Chamois business. We are always seeking to add value within the team’s partner network, and in return Chamois adds expertise, consultancy and direction to some important aspects of our communication platform. After a challenging 2026 season, the “will to win” still runs deep within the team and the addition of Jack Miller is a clear signal of Yamaha’s ambitions for 2027 – we look forward to taking some big steps in the right direction next year, and to doing so in partnership with Chamois.”
