Apex Car Rental joins forces with Pata Maxus Yamaha

Strengthening its partnership line-up for 2025, Pata Maxus Yamaha and Crescent are proud to introduce leading UK long-term vehicle rental company Apex Car Rental.

Highlighted by its representation on the Official Yamaha R1 WorldSBK race machines and suits of Andrea Locatelli and Jonathan Rea – substituted by Jason O’Halloran at the Dutch Round in Assen, Netherlands this weekend – Apex Car Rental provides long-term car rental solutions to keep the team running at the top level.

For more than 35 years, Apex Car Rental has provided flexible car supply options throughout the UK on 28-day rolling contracts, with a fleet of over 3,000 new vehicles available at highly competitive rates. As specialists in flexible medium-to-long-term business and personal transport solutions, Apex allows businesses to get staff on the road quickly or to adapt to changing demands – from shorter term contract hires to long-term solutions – without the costs of regular maintenance or early termination penalties.

Hitting “the Apex” on track today will be up to Locatelli and O’Halloran as action gets underway at the TT Circuit Assen, while Apex Car Rental keeps the team on the perfect line off-track.

Paul Denning – Team Principal, Pata Maxus Yamaha:

“It’s a pleasure to welcome Apex Car Rental back to the team – a long-term partner of our racing activities. The cost economies of renting vehicles through Apex is a no-brainer for a business like Crescent, and we hope that we will be able to deliver great value in return via WorldSBK with Pata Maxus Yamaha. By removing the need of regular maintenance costs and always presenting a professional image, Apex’s fleet of brand new vehicles is an effective way to ensure zero depreciation, smooth day-to-day company operation and minimal downtime.”

Roland Standley – Director, Apex Car Rental:

“We have always been proud to support UK teams competing at the top level – on two-wheels as well as four. Crescent has always been one of the most professional teams in WorldSBK, and its alignment with Yamaha and a British six-time World Champion in Jonathan Rea works well for Apex’s brand identity. With steady and sustained growth in our medium to long term rental business, it is a genuine pleasure to be part of the team once again in 2025 and working together to promote our vehicle solutions to a wide audience.”